Analysis of Retail Management Assignment Example | Topics and Well Written Essays - 2500 words

Analysis of retail Management - Assignment ExampleThus the company is dedicated to providing high-quality footwear and value for money for the professionals, late and fashionable women who follow the trends according to their lifestyle needs. b) Examine how each of the four (4) components contributes to its retail atmosphere to deplumate the target market identified with Question 1(a). Retailing is a visible industry and the interface which exists in surrounded by the customers and the business provides the retailer with many advantages. Many of the retailers across the globe have become subjective to people in day to day living and the retailers ar very keen to strengthen the kin between individuals and stores and gain customer loyalty. A retailers most important task is to notice their soma favorable in the minds of the target customers. Therefore in the formation of depict many components are to be taken into consideration, the environment and the store plays a big role i n the formation of the image in the retail outlets (Varley, 2006, p. 169). In other words, the atmosphere plays an important role to deplume the customers and develop an image in the customers mind. The atmosphere is termed as the summation of the physical attributes both in-store and out of the store of the retailer which helps to nonplus customers and helps in the development of the brand image. Atmosphere affects the customers mood, target market, time spent in the store, induces impulse purchase and positioning of the retailer and relates with the strategy chosen by the retail outlet (Evans & Berman, 2003, p. 490). The raw material four component of retail atmosphere includes the following, Exterior The element which comprises of exterior includes the storefronts, entrances, the marquee, visibility of the store, display windows, the radiation pattern of the stores, the surrounding areas. The exteriors are as important as the interiors which help to define spot and the exter ior of the space provides with the public interface. The outside should reflect the inside as retail stores exterior are a inhabit to the new and potential customer who tends to judge the sore through its appearance and might not encrypt if they do not like it or find it attractive enough. The exterior of Charles & Keith, Singapore contains all the elements to attract the target customers. One of the stores of Charles & Keith is located at Anchor point Shopping Mall based on Alexandra Road and provides ample parking areas for visitors (Frasers, 2008). The open entrance is accessible and inviting and helps to break down the barriers in between the stores and exteriors. The lobby increases the proportion of window display and invites the shoppers to enter the retail outlet. Figure 1 shows the mall of Charles & Keith as a part of the exteriors Figure 1 Anchor point Mall General interior full general interiors comprises of elements like flooring, scents, lighting, changes, and other s. It should be able to provide the customers with a comfortable and a safe environment by applying the perfect color schemes along with the materials, lighting, and others. The interiors of Charles & Keith are well designed with the soothing environment, proper lighting, light color and well display of shoes, accessories, and bags.